Most people would rather run their own health than be managed through it.
The system is built as though the person is the passive part — booked, referred, prescribed to, and told the price afterwards, if at all. That is not what we see. People are already reading the studies, tracking what they eat, comparing what they are told against what actually happens to them, and arriving with better questions than a ten-minute appointment has room for.
Give someone a real price, honest evidence and a tool that measures something true, and they will do a great deal of the work themselves.